In the communications around it, there are references to unlocking gaming for people without a dedicated device - but what indication do these companies have that there is enough demand for such a service? Both Microsoft and Sony have repeatedly said that demand for their latest consoles is higher than any previous generation, so surely those who would enjoy the titles shown already own such a device (if not a PlayStation 5 or Xbox Series X|S, then likely one of their forebears)? The Hub is an area on Samsung's 2022 Smart TVs that offers users access to Microsoft's Xbox Game Pass, Nvidia's GeForce Now, Google's Stadia, Amazon's Luna (only available in the US) and even PC subscription service Utomik, enabling them to stream games via the cloud. That's the promise given by the sizzle reel for the Samsung Gaming Hub at its launch event in London on Monday, accompanied by action-packed footage from the likes of Halo Infinite, Forza Horizon 5, Red Dead Redemption 2, Fortnite and more.
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